Networking – Are you Farming or Hunting?

I ended my first LinkedIn article by saying, “Network for the purpose of building long-term relationships (farming) and not just for a job or a career change (hunting).” Although, when I began networking, I did it just for hunting. The following article is an account of the mistakes I did while networking and what I learned from them.

I worked as an Account Manager in Mumbai, India before I moved to Toronto in May 2016 to study Project Management. I wanted to take my career in a different direction, get international exposure, and also give my family a better life, hence the move. Within the first week of college, my professor, Sandee Vincent recommended that we start networking sooner than later. Apparently, I did not realize the value of networking back then, but now when I look back, I am grateful to Sandee for planting that idea.

Within the first month of my arrival, I had already attended two meetups/events in Toronto which were related to project management (PM). As a PM student, getting the opportunity to work as a PM intern would mean that I was ahead of the game so, only hunting was on my agenda. I steered all my conversations at these events towards finding internships or part-time opportunities. Although, in doing so, I noticed that not many people were genuinely interested in talking to me. I would also draw a blank or wouldn’t know what else to talk about after a minute or two. When I took that approach, I kept blaming my confidence, my communication skills or the fact that I was a student (low self-esteem), for not being able to hold a conversation for longer. However, I got an opportunity to volunteer, so that kept me engaged and made me go back to these meetups and events.

By Fall 2016, I had become good friends with two of my college seniors, Jugal Desai and Ebin Tom and we began attending and volunteering at these events and meetups together. After our first meetup together, we did a mini-retrospective to share our learnings (over a nice meal), which wouldn’t have been possible without my new networking buddies. To our surprise (apart from our order being delayed), all three of us shared the same concern – not many people were genuinely interested in talking to us. Between trying to figure out what could be the reason and the delicious meal that had belatedly arrived, we chose the latter.

At the next meetup, we began noticing how others were able to hold conversations for so long and we thought they had to be doing something right. Later when we sat down for our “retro-meal” (which had become a tradition by now), it was interesting to see that three things stood out about those folks who were able to hold longer conversations:

  1. They were curious to know more about the other person
  2. They talked less, listened more
  3. They did not push their agenda

Some may point out that these three points have been taken straight from the book, “How to Win Friends and Influence People.” Well, if either of us had read this book back then, we could have given credit to Dale Carnegie (or maybe I just did). In retrospect, we did precisely the opposite. We were not curious to know more about the other person because we had our agenda (hunting, remember?) which made us talk more about ‘our’ accomplishments, and this, in turn, made people disinterested in continuing a conversation with us.

Having this realization about our shortcomings made us reevaluate our approach for the next meetup (retros are awesome!). With this new knowledge, we began conversating at the next meetup by being genuinely curious and trying to know more about the other person which in turn allowed us to talk less and listen more. It is worth noting that we still wanted an internship/part-time/co-op job and it was difficult not to concentrate on our needs (oh! but we are humans after all). However, we made a conscious effort not to focus on our agenda and indeed, we noticed a difference in the way people interacted with us. The same people who had spoken to us for not more than a minute or two before were now conversing with us for more than five minutes which was validating, and we knew that we were on the right track.

The quote from the title image is by Ivan Misner who is called the “Father of Modern Networking” by CNN and the “Networking Guru” by Entrepreneur magazine (Source: Wikipedia). He goes on to say that,

Networking is about cultivating relationships

which ties into my point which I have been trying to make,

Network for the purpose of building long-term relationships, not just for a job or a career change

I did end up getting a co-op job through a friend’s reference whom I had networked with in the past. Jugal got his co-op through his classmate’s recommendation, which tells me that networking does not happen at events or meetups alone, it can happen in a classroom too. Ebin had to apply for his co-op formally. Each of us had different experiences getting our co-op job but what’s interesting is that we were re-hired by the same organizations after we graduated, which tells me that networking happens in organizations as well. Our focus has, since then, shifted from hunting to farming.

Apart from the three points I mentioned earlier, these are also my learnings, and I hope these will help you along your networking journey:

  • Find a networking buddy, someone whom you can meet regularly and who shares common interests with you apart from the topic of the event/meetup (how about food?)
  • Try and research as much as you can about the event’s topic of discussion and speaker(s) which will help you farm easily
  • While networking (farming), as much as you can, avoid hanging around your networking buddy. You will have plenty of time to do that after the event. The purpose of being there is to connect with either ‘new’ people, or folks you rarely meet so, use your time wisely
  • Value people’s time. If you find yourself in a conversation which is no longer benefiting, either try to bring in someone who can add value to that conversation or politely excuse yourself and try connecting with other people
  • Focus on learning something new because remember, everyone you will meet knows something you don’t
  • Always do a retrospective with your networking-buddy, preferably within a week of attending the event (over a retro-meal, maybe?)
  • Network to build long-term relationships (farming), not just for a job or career change (hunting)

Am I ready to write a book on networking now? Well, maybe someday 😉

Thank you for taking the time to read this article. Kindly leave your thoughts or feedback below, let’s do a mini-retrospective, shall we? 🙂

8 Comments

    1. Hey Shahin, I realized I missed responding to your comment.
      My answer is, always over a retro-meal 😉
      I would talk about the things that I learned and want to research more on.

      Like

      1. I guess I pressed send too soon
        I would also talk about some of my observations about the event and how it was organized. Then, my networking buddy would do the same. Of course, it is not a structured conversation but more of a dialogue between us. What are your thoughts?

        Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s